Humanist Chaplains?

The New Humanism conference was put on by the Humanist Chaplaincy at Harvard. There are two other humanist chaplaincies at American universities(Columbia and Adelphi). What do you think of spreading the model of humanist chaplains around the American university system?

Does the name itself smack too much of religion? Would the non-theistic members of the Virgina Tech community have benefited from having their own humanist chaplain after the VT shootings? In creating a professional leadership class are we actually creating our own priest caste? Can we realistically expect our communities (or numbers) to grow if we don't offer human services like religious communities have been doing for centuries?