Crary has placed scores of positive stories about atheists, humanists and other freethinkers in the mainstream media. He's been interviewed by USA Today, The Wall Street Journal, and dozens of other top tier newspapers. His seminar, which is catered specifically to freethinkers, covers the basics of how to write and send a press release, what to say to reporters once they call, as well as how to successfully advertise and promote your next big event.